Software Product Marketing Manager

Software Product Marketing Manager

About Us

Biosero Inc. is a premier integrator of laboratory automation for scientific workflows. Automation is our passion. Our solutions are placed in top tier (Fortune 100) and key pharmaceutical, agriculture, diagnostics and biotechnology research laboratories worldwide. The work we do accelerates discovery, minimizes human error and improves safety. Our customers value our dedication to support and our consultative approach. Biosero is the fastest growing company in the laboratory automation and integration market.


Reporting to the Director of Strategic Marketing/Applications, the Software Product Marketing Manager is responsible for developing and implementing worldwide strategic and tactical marketing activities for Green Button Go Laboratory Automation (GBG) Scheduling and Transfer Track (Transfer Track) Liquid Mapping Software. The Software Product Marketing Manager establishes clear business justifications for projects, represents the voice of the customer to prioritize product requirements, manages the product lifecycle, defines the product value proposition, establishes pricing and discount policies for the product lines and ensures quality products that meet the customer needs are delivered. A strong understanding of product management and market research best practices is required. Knowledge of laboratory scheduling software in the life science industries and an understanding of laboratory automation is strongly preferred. This role will require significant collaboration with software development teams as well as Marketing and Senior Management within Biosero. The candidate will need to be able to work in a fast paced environment in a lean organization and must be willing to roll up their sleeves to ensure the job gets completed.


  • Work with marketing and sales teams to develop and execute an overall marketing strategy to achieve product line and company goals.
  • Manage the development, implementation and execution of the annual strategic and tactical marketing plan for assigned products, including product strategy, pricing, marketing programs and promotional activities.
  • Manage product line expenses to ensure projects are completed within budget.
  • Champion the product line and is responsible for driving all product line activities (e.g., product development, marketing programs, etc) to ensure product line objectives are achieved.
  • Define specifications for enhancements to current products and new products based upon customer/market needs, applications requirements and fit with company strategy. Responsible for developing and executing product launch plan(s) for new products.
  • Perform market research to support development of strategic/tactical marketing plans and gauge customer satisfaction.
  • Provide training for domestic and international sales and technical support representatives
  • Owns the quarterly and fiscal sales plan and works with the sales regions to ensure it is achieved. Monitors and forecasts product line revenue and provides updates to management on a quarterly basis.
  • Participate in other marketing department projects as required
  • Up to 25% travel required


The successful candidate will have the following skills:

  • B.S. Degree in Life Sciences (or equivalent) plus 5 years of progressive experience in marketing product management of scientific instrumentation/systems.
  • Experience building roadmaps and product life cycle management.
  • Demonstrates strong strategic and tactical thinking.
  • Ability to work effectively in a matrix management structure and partner seamlessly within the organization.
  • Track record of presenting high-level information to multiple audiences, including scientists, executives, and non-scientist personnel.
  • Experience in Laboratory Automation, sales, MBA or other marketing credentials would be a plus.
  • Requires excellent analytical, communication and organizational skills plus a proven record of meeting or exceeding objectives.
  • Up to 25% travel required both domestic and international.